I loved Tim Sanders’s Love is the Killer App (Three Rivers, 2002).
Though I haven’t read many books in business and marketing, this is a book that, though it deals heavily in these fields, transcends those genres: It’s a book which, at a fundamental level, can help you to grow as a person and then teach you how to help others grow as well. What Sanders calls a “lovecat” is essentially a nice, smart person who is generous with his knowledge and network and who is committed to the growth of others.
Sanders says you become a “lovecat” by attending to three things: 1) Knowledge, 2) Network, and 3) Compassion. By “knowledge,” he means you must read a lot, and books above all, so that you are at the top of your field and are equipped to share this knowledge with others. By “network,” he means that not only should you diligently cultivate a professional network, but you should then be diligent about helping people those in your network by sharing your knowledge with them and get busy connecting them with others who can help them. Finally, by “compassion,” he means something that is so simple but which we often neglect in at the workplace, and especially in the world business: Be human. This he defines well, I thought, as fundamentally “being committed to the growth of the other.”
This is one of my favorite things about Sanders’s book: Everything he commends is consistent with biblical principles, and primarily, as the title suggests, the biblical command to love. This is all about putting others first, seeking their good above your own, and then finding your own happiness and success because of that.
I loved how he puts it at the end of his book (meaning these pages are all kinds of dog-eared!):
“If you are a genuine lovecat, you show compassion for people because you like them. You tell others you are committed to their success because you want your contacts to be smarter, more informed, more capable. You arrange meetings between your contacts because you genuinely believe they will like each other, even if you gain nothing from the introduction… When there is no love, there should be no expression of love. Never fake it.”
“… Perhaps the greatest advantage of being compassionate is that… you help your bizmates grow, in both their outward success and their inner lives. And they sense your compassion, they start to develop in the most basic sense… In other words, we love people in order to help them grow in their own ability to love. We want them to enjoy the warmth of love and become more human… So when I engage in bizlove, I’m motivated by the impact it has on others, not just the attitude they will have about me (and whatever gain or popularity that affords me) I’m not a needy lover. I don’t hug you or tell you how much I care about you because I’m lonely. I say and do those things because I want you to experience the same humanity, freedom, and joy that I do. When lovecats help others do that, our job is done” (192-193).