In his excellent book on leadership The Conviction to Lead: 25 Principles for Leadership That Matters (Bethany House, 2012), President of the Southern Baptist Theological Seminary Al Mohler urges leaders to embrace the digital world and social media to further their message and join the cultural conversation.
As an enthusiastic Twitter user (I once was firmly against getting an account, but boy, are things different now), I was pleased to see how Dr. Mohler uses it as a source of news, as I also do, and I thought he aptly captures the way the medium’s 140-character limit can force you to write more concisely than ever before – a skill that’s important in good writing, whether you use Twitter or not. See what he has to say:
“Twitter is fast becoming the leading edge of social communication. I let Twitter feed my Facebook page, and I work hard to inform my constituencies and Twitter followers day by day. Twitter is now my first source for news. Tweets announce headlines, and I follow the links to the news stories. It is a huge time-saver and alert system.
“A tweet may be limited to 140 characters, but users have brilliantly exploited that platform. The economy of characters is the charm, the most brilliant coercion of conciseness imaginable. If you are not on Twitter, and if you are not working and following it regularly, you are missing a massive leadership opportunity. Twitter, used wisely, can drive enormous traffic to your content, your organization, and your convictions. How can you justify leaving all that behind?” (180)