Companies that restrict or limit employees’ ability to use social media sites such as Facebook or Twitter during work hours are understandably trying to reduce distraction that results in waste and inefficiency. As studies have shown, however, such policies turn out to be counterproductive, because workers who surf the Internet or use social media for reasonable amounts of time while at work are generally more productive and effective.
Now let me be honest: This is a finding which I’ve enthusiastically pounced on as a way of justifying my social media habits while at work. The fact is that there are still many days when I would be more productive if I spent less time on these sites and more time in focused, extended stretches of work. But this is something I’m conscious of and getting better at, so with that admission aside, I’d like to share below how Matt Perman puts this in his excellent and wonderfully practical What’s Best Next: How the Gospel Transforms the Way You Get Things Done (Zondervan, 2014). I especially like what he says about how having and using online networks can help workers in today’s “knowledge economy.”
“For self-motivated people, time spent on Facebook is actually productive. It is productive for building networks and spreading truth. Both of these build people up, and thus increase productive capacity.
“Research bears this out by showing that employees with extensive online networks (such as through Facebook, LinkedIn, and so forth) are actually more productive than those without them.
“Facebook and other online networks and interaction help us refine, spread, and gain ideas. These are three core competencies in the era of knowledge work” (249-250).
Matt Perman’s new book What’s Best Next: How the Gospel Transforms the Way You Get Things Done (Zondervan, 2014), which grew out of his excellent blog, is a must read not only for Christians (he skillfully takes a God-centered, gospel-driven approach to the subject of productivity) but for all who want to make the best use of their time to maximize their effectiveness and better serve others. I’ll write more posts on some of the helpful principles and tips Matt shares in his book, but for now, I wanted to share a fascinating excerpt from his interview with Bradley Blakeman, one of the schedulers of President George W. Bush, showing the value of having a routine that creates a basic framework while allowing flexibility. When Matt asked him how he did this job, Blakeman replied:
“What I tried to do is craft a schedule by which the president didn’t have to rely on a piece of paper – it became innate in his head. I said to myself, ‘How can I make the president comfortable so only pockets of time change every day?’
“So the president got a briefing at the same time every day – FBI at 7:00 am, for example. Then recurring meetings happened at the same time same day, such as the Secretary of State every Thursday at 10:00 a.m. There was also ‘use it or lose it’ time, meaning that if someone didn’t need a recurring meeting that week, they could give it back so it could be used for something else.
“Lunch was every day at the same time, and so was exercise. Thus, the president knew that only a few hours in the day changed, without even having to look at his schedule. The majority of his time he could therefore keep in his head, without relaying on paper. The result is that the president is involved in a routine that he gets used to, and the presidency then becomes more normal. We tried to make an abnormal experience a normal experience.”